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Course Description

This course will introduce key concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to communication concepts, creative approaches, and media alternatives. They will need to prepare and justify different marketing communication approaches. The advantages, pricing, and measurements of different types of media will also be explored.

Prerequisites

Marketing Advanced (MRKT10018)

Equivalents

None

Course Hours

42

Credit Value

3
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