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Course Description

Explore the foundational concepts of marketing, including key concepts such as market segmentation and target marketing, environmental analysis, and the marketing mix: price, product, promotion and place. Investigate consumer behaviour and integrated marketing communications.

Prerequisites

None

Equivalents

None

Course Hours

42

Credit Value

3

Applies to the following Programs

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Section Title
Introduction to Marketing
Type
MyCanvas
Dates
May 15, 2024 to Aug 21, 2024
Instruction Method
Registration
Fee
Domestic Student non-credit $303.51
Credit Value
3 credits
Withdraw with Refund (less $20 holdback) before
May 22, 2024
Transfer before
May 30, 2024
Withdraw (no refund) between
May 22, 2024 to Aug 11, 2024
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