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Course Description

The nature and effect of consumer behaviour on the marketability of products is studied. The ability to analyze and evaluate buyer behaviour is developed in order to apply specific "marketing strategies" appropriately. PREREQUISITE: MRKTMK351

Prerequisites

Marketing 2 (MRKTBA350) OR Enhanced Marketing Principles (MRKTMK351)

Equivalents

Consumer Behaviour (MRKTMK375)

Course Hours

56

Credit Value

4
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