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Course Description

Discover how to use direct digital market tools to engage and expand your customer base. Learn how to create successful email campaigns, tweak the content of your website to improve its ranking in searches (SEO - Search Engine Optimization) and place paid ad that will appear in searches related to your website (SEM – Search Engine Marketing). These techniques can give you a sophisticated approach to reaching your target audience on social platforms, websites and apps. Students will need to download Mimic Pro.

Prerequisites

None

Equivalents

None

Course Hours

21

Credit Value

1
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