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Course Description

In this course students will learn about the marketing mix with particular emphasis on the Place, Promotion and Pricing elements. This course will build on the learning acquired in Marketing 1. Interpersonal and cooperative group skills will be developed during the case analysis projects. Ability to assess and make key marketing decisions will be demonstrated using a team project.

Prerequisites

Introduction to Marketing (MRKTCB158) OR Foundations in Marketing (ADVR10064)

Equivalents

Enhanced Marketing Principles (MRKTMK351)

Course Hours

42

Credit Value

3
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