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Course Description

Explore the foundational concepts of marketing, including key concepts such as market segmentation and target marketing, environmental analysis, and the marketing mix: price, product, promotion and place. Investigate consumer behaviour and integrated marketing communications.

Prerequisites

None

Equivalents

None

Course Hours

42

Credit Value

3

Applies to the following Programs

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This course is not open for registration at this time.

If it is part of a program (listed at the bottom left), you may visit the program page to review the schedule of course offerings.

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