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Course Description

You will be introduced to consumer-based services marketing and sales as applied to the Long Term Care Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behaviour, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.

Prerequisites

Operational Overview in Long Term Care and Retirement Communities (HLTH10110)

Equivalents

None

Course Hours

42

Credit Value

3

Applies to the following Programs

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