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Course Description

Prepare, analyze, develop, write, and present a comprehensive business marketing plan. Summarize, synthesize, and draw upon much of the learning from other business courses. There will be a concentration on the role of marketing in the overall strategic management process. Prepare for, and participate in, progress update meetings.

Prerequisites

Enhanced Marketing Principles (MRKTMK351) AND Strategic Case Analysis & Presentation Skills (MRKT10048) OR Enhanced Marketing Principles (MRKTMK351) AND Case Analysis and Presentation Best Practices (MRKT10093)

Equivalents

None

Course Hours

84

Credit Value

6
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