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Course Description

As product lifecycles become shorter (i.e. as products become commoditized more quickly) firms – particularly smaller firms that may not be able to achieve the requisite economies – must find ways to differentiate their offerings on non-product attributes and retain their most valuable customers. A well designed Customer Relationship Management (CRM) system is an increasingly critical factor in this process.

Prerequisites

None

Equivalents

None

Course Hours

45

Credit Value

3
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