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Course Description

Learners are introduced to the basic principles and practices of business research and learn to effectively apply the tools, techniques, and methodologies through conducting a number of topically relevant research studies. Research areas covered include the research method, problem definition, exploratory research, secondary data research, primary data research methods, sample design and procedure, data analysis, and report preparation and presentation.

Prerequisites

None

Equivalents

None

Course Hours

42

Credit Value

3
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