XMKT04700 - Trades Marketing

Course Description

Having a competitive advantage is a major determinant of business success. In this course, learners will acquire the relevant skills to identify and appreciate processes for achieving a competitive advantage. They will learn to manage marketing information, conduct environmental scans and evaluate results using criteria related to financial viability. Learners will establish their presence in electronic media, and/or plan, build and launch their own trades / business website as appropriate. They will also develop a comprehensive marketing plan with associated implementation strategies and timelines.

Prerequisites

None

Equivalents

None

Course Hours

Credit Value

Applies to the following Programs

Bachelor of Business Administration (Trades Management) (Honours) (Pathway Building Renovation Technology) - 621 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Business - Trades) - 622 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Electrician) - 624 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Motive Power Technician) - 623 : Program of Studies / Mandatory Courses