XMKT03501 - Marketing

Course Description

Marketing is an essential skill for individuals in literally every profession. However, for this program, students will examine the essentials of Marketing especially as it relates to trades. They will also be facilitated to develop awareness of integral marketing terminology and examine all aspects of the marketing environment including social, economic, legal, regulatory, competitive, and technological. Additional skills to which students will be exposed, include research and evaluation skills as they relate to current and relevant marketing strategies and campaigns for return on investment as it relates to their specific trades.

Prerequisites

None

Equivalents

None

Course Hours

Credit Value

Applies to the following Programs

Bachelor of Business Administration (Trades Management) (Honours) (Pathway Building Renovation Technology) - 621 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Business - Trades) - 622 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Electrician) - 624 : Program of Studies / Mandatory Courses
Bachelor of Business Administration (Trades Management) (Honours) (Pathway Motive Power Technician) - 623 : Program of Studies / Mandatory Courses